SPI International’s flagship streaming service, FILMBOX+, provides premium on-demand content and live channels, with live channels alone accounting for 50% of total watch time. In a groundbreaking move to revolutionize content distribution, SPI developed a cutting-edge innovation offering a unique lean-back TV experience using on-demand videos in a linear channel format. The results were remarkable, with over 300 new Smart Channels launched in just 3 months, leading to a significant boost in user engagement and retention on the platform. Building on this success, SPI now plans to take Smart Channels to the next level by incorporating AI-driven personalized channels and integrating them into AVOD packages, promising even greater value and a more personalized viewing experience for their audience.