Pricing, Packaging & Localisation: Differentiating your streaming service in a crowded market
Conference Pass HoldersForum
Today’s viewer has no shortage of choice when it comes to services and content; however, the intense volume makes it hard to remember what is different about each service. We speak to two streaming executives who will share their journey of launching streaming services in different markets: What’s working, what are the misconceptions and what have been the learnings along the way?
Leah Hooper Rosa, Warner Bros. Discovery and Liza Watts, YouTube Primetime will share their experiences of being on the path to rolling out new services and an insight into what’s resonating with different markets, what the team are testing and how they are differentiating their offering.