During this engaging session, Simon Crownshaw, Director, WW Media & Entertainment, Microsoft and Andy Beach, CIO, WW Media & entertainment, Microsoft will take the stage to showcase how Microsoft is redefining broadcasting with its innovative Software Defined Broadcasting approach and new approaches to content creation and engagement. By leveraging Hyper-Converged Infrastructure, Artificial Intelligence and game technology, Microsoft is pushing the boundaries of traditional broadcasting, offering more flexibility, scalability, and efficiency to broadcasters and content providers. With examples from the NBA and Producer.IO.