Panel Discussion: On the money: How to choose a monetisation model

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Panel Discussion: On the money: How to choose a monetisation model

15 Sep 2023
Content Everywhere Stage 2
Free to Attend
Hall 5
Showfloor Stages

Most media companies use monetization models based on either their audience or their content.

The more narrowly defined a monetisation model is, the more revenue opportunities can be missed. A multi-pronged monetization approach can attract more viewers. This panel will discuss how a new service determines the available monetisation options and the key metrics that need to be monitored. Speakers will also look at monetisation models beyond traditional advertising..

View all 2023 Content Agenda