Broadcasters are custodians of huge volumes of first-party data, and industry leaders are seeking privacy-compliant solutions to unlock more value, improve collaboration with advertisers, enhance the viewer experience by helping measurement providers better understand audiences, and increase the commercial value of broadcast content. This session explores how a leading broadcaster is viewing the current advertising climate as an opportunity to future-proof operations and build a privacy-focused advertising solution using AWS Clean Rooms. Measurement provider Comscore also joins this session to discuss how they are helping broadcasters plan, transact, and measure campaigns in a privacy-safe environment.