When organisations are looking for media streaming production technology options they usually fit into these categories: 1. 3rd party fully managed technology solutions. 2. Owned and self-managed 3. Or hybrid solution – mix of 1 & 2 Options 2 & 3 are generally deemed too hard, unknown, risky and are not seriously considered. However, now more than ever options 2 & 3 are tangible and indeed good options for organisations leveraging automation, workflow orchestration and cloud capability. We’ll discuss how those options can be achieved and the benefits they can deliver to enable business to grow and attract new customers and markets easily. Specifically looking at how our media orchestration platform (Streamcake) helped one of our customers make the transition, how it helped address their pain points including: - Cost - 3rd party integrations - Live event concurrency (80+) capacity - Multiple publishing/delivery destinations - Staff resources needed to operationally manage high volumes of live streaming events (2-300 per week).