With a growing need to accommodate multiple business models and increased demand for personalised experiences and interactive features, some OTT and IPTV service providers are beginning to struggle with outdated legacy platforms. This session will explore how cloud-native architectures, hybrid CDNs, and other advanced solutions available today can empower operators to enhance performance, scalability, operational efficiency and financial sustainability to overcome legacy platform limitations and unlock new revenue streams. The need to implement up-to-date content security practices will also be discussed.