Although the streaming industry has been around for more than a quarter of a century, streaming of live sport is still in its infancy. As some of the big international streamers start to take an interest, sports rights holders will need to offer the best possible viewing experiences to stay competitive and maximise the return on their investments in rights. This panel will explore how sports production and delivery will need to evolve to offer viewers a more personal and engaging experience and how AI can actually enhance the post production process and support creativity.