Live sports are consistently among the most valuable forms of media content. As broadcasters, sports streamers and tech giants battle it out and invest heavily to secure high profile media rights, they need reliable, efficient and scalable technology to ensure rock-solid live coverage across traditional linear distribution and digital viewing platforms. This session will look at three case studies showing how streaming technologies are augmenting coverage of for top-tier sports including cricket’s Indian Premier League and the FIFA World Cup 2022.