Future of TV Advertising Roundtables


Future of TV Advertising Roundtables

17 Sep 2023
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How do we solve for a future that increases the value of our inventory, protects our audiences and provides the solutions our buyers need? What part does technology play in this future?

In this interactive session we will be brainstorming the challenges and potential solutions to the big questions affecting the future of TV advertising:

  • Is technology an enabler or an inhibitor to growth?
  • How can we ensure a “TV like” user experience at scale?
  • What can we do to make TV advertising as relevant as possible, while protecting users’ privacy?

…and more! Be prepared to share your thoughts and challenge the status quo as we work together to share insights and best practices and identify further areas for collaboration and innovation in TV advertising.

Inderpreet Sandhu, CTV and Platform Systems Expert - Google
Liz Ferguson, Broadast Partnerships Lead - Google
Justin Gupta, Head of Broadcast and Entertainment, UK & Ireland - Google
View all 2023 Content Agenda