The FAST market is entering a new phase of maturity as viewers respond en-masse to the no cost/no commitment model presenting resonant content by way of a familiar linear experience. According to Statista, the number of FAST users will grow to 1.1B users by 2027 and market share will approach 14%. As audiences flock to this latest iteration of streaming,how can content providers and platforms maximise viewership and engagement in order to secure the best return on advertising inventory? In this session, Trent Wheeler, Chief Product Officer at Gracenote and Marion Ranchet, renowned streaming industry expert, will engage in rapid-fire discussion on global challenges and opportunities around FAST applying key learnings from the US to emerging EMEA and LATAM markets.