Spatial computing is poised to change the way consumers interact in pretty much every aspect of daily life and video has video has the potential to play a big role in driving adoption and delivering improved experiences to consumers. While the appetite for XR is there, most use cases are still experimental, and companies are understandably hesitant to invest large amounts of funds and resources in XR experiences. With Accedo Xtend, rights holders, broadcasters, and operators can deliver, and experiment with, engaging and immersive spatial computing experiences, without the need for huge up-front development and investment. It enables rapid porting of existing video services into a spatial computing environment, while delivering a range of advanced features and monetization opportunities. This includes immersive ads and sponsorships or integration of merchandise stores. Further, by bringing the best of XR to mobile platforms, we are hitting the mass market, accessing billions of users in all regions.