As broadcast and streaming organisations create and distribute content across the digital supply chain, silos of metadata are created at every step in the process, leading to lost time, missing data, and duplicative efforts along the way.

Learn how the Snowflake Media Data Cloud and Amazon Web Services can be used to break down supply chain data silos and create a single source of truth on valuable asset metadata as content journeys from ideation to playout and beyond. Snowflake partner Slalom will share their experience enabling studios and streamers to enable their rights, production, configuration, distribution, playout, and archival workflows and management to the cloud — creating new opportunities to connect the supply chain including the setup and creation of a golden record of metadata.

The Snowflake Media Data Cloud has transformed how broadcasters approach audiences and advertising. Now, with a connected media supply chain, media assets can also be exploited fully as the Data Cloud facilitates new approaches to analytics, reporting, data science, and predictions – all leading to new revenue opportunities.