Whether it is a data analytics tool, a machine learning capability, or a generative AI platform, the media & entertainment industry continues to explore new ways to use AI in production.

In this panel, we will look at the areas where businesses see the most value from AI, what experimentation is taking place, and what misperceptions need to be addressed.

Our panellists will share their approach to AI, what use cases they are seeing and where they see the trajectory of the technology in the industry.